Here is the list of steps that should be done in order to get storeront up and running under serveradmin account.

1. Configure Ecommerce Settings
2. Create Categories (applies to the storefront structure)
3. Create Billing Cycles
4. Create Taxations
5. Create Hosting Plans
6. Create Hosting Add-ons
7. Create Domain Names (if applicable)
8. Configure Ecommerce Scheduled Tasks

After all of these steps have been done your storefront is ready to work and can be accessed by the following URL: http://path_to_the_webportal/Default.aspx?pid=ecOnlineStore&ResellerId=1. Also there is another kind of the storefront page is available also called "Quick Signup" that can be accessed by the following URL: http://path_to _the_webportal/Default.aspx?pid=QuickSignup&ResellerId=1.